Hypodermic Syringe Theory

Hypodermic Syringe Theory

The Syringe Theory suggests that the media influences the audience with ideas.

The Hypodermic Syringe Theory shows that the media has a direct effect that is powerful on its audience.

Several factors that contribute to the theory:-

- The vast rise in radio and television use.

- The strong influence through advertising and propaganda

The theory suggests that the media could influence the audiences directly and ''injects'' them with messages which are specifically designed to trigger a response from the audience.

The model suggests a powerful and direct message that flows the information to the audience. This shows the media injects messages into a passive audience, which is instantly influenced by the message.People are seen as passive because they they end up thinking what there told through the media. Also they are oblivious that the media are having influences on them.